January 2013
2 posts
8 tags
8 Steps To Becoming a Changemaker
To Ashoka Fellow Charlie Murphy, a Changemaker is “someone who has figured out how to connect their creativity with what they care about and has summoned the courage to do so.” “They understand the difference, (as philosopher Immanuel Kant pointed out) between “moral acts” and “beautiful acts”.” He continues, “We perform moral acts out of a sense of duty or obligation. We engage in...
Jan 7th
3 notes
2 tags
Jan 7th
3 notes
April 2012
9 posts
4 tags
CSR – how can charities capitalize on this?
CSR for CSR – how can charities capitalize on this? Tips for Creative Alliance: developing strategic volunteering programme   1.     Appeal to the skills of the companies you work with, meet their HR team to consider the learning and development goals, and how your nonprofit can become integrated.  The easiest place to start is with the corporate values.  Align your partnership pitch with the same...
Apr 24th
2 tags
Apr 24th
5 tags
CSR and Employee Volunteering – the new frontier
CSR and Employee Volunteering – the new frontier   CSR – a quick overview   One of the most common challenges to the success of a corporate-charity partnership is engagement across every level or the organization. The solution?  Re-energise the corporate partnership by offering multiple scale access points for employee engagement – be it an online quiz, a documentary film screening, a skilled...
Apr 24th
“To laugh is to live profoundly”
– Milan Kundera - The book of laughter and forgetting
Apr 24th
Apr 24th
2 tags
Social Media 101: Facebook
Facebook: Your page should…   Look good Open conversation Target - experiment - learn - retarget Constantly repeat and reevaluate targets (medium and Market) Community management is like ‘gardening’ - you can buy great seeds but you must tend them! Transplant and move your users if necessary.   Ask friends to like you, start engaging questions, get momentum. Target, like other...
Apr 24th
2 tags
Social Media 101: Twitter
Twitter: Conversation, consistency, connection    Put the megaphone down - don’t be too busy promoting yourself to communicate and interact - twitter is not a broadcast tool. Become a regular - be present, be consistent 80% your tweets should be other people’s value and information for people to learn from.  Be open, ask opinion Manners: thank people when they share your work ...
Apr 24th
2 tags
Social Media 101: Making your brand social
Making your Brand Social – Things to consider: Ask yourself ‘do I belong on this network?’ Ask yourself again, ‘do I still belong here?’ as the business and social spheres evolve. Reassess the fit and value of your presence in social media. Be remarkable! Keep it real - Make sure everything you do is genuine Offer escapism if appropriate Keep it simple! Take personal...
Apr 24th
Apr 24th